1. SWOT ANALYSIS
STRENGTHS:
A firm’s strengths are it’s resources and capabilities that can be used as a basis for developing a competitive advantage.
Examples of such resources are:
Strong brand awareness
Patents
Customer loyalty
Cost advantages
Exclusive access to resources
Favorable access to distribution channels
Tuesday, March 16, 2010
Monday, March 8, 2010
STRATEGIC PLANNING 1
PLANNING
A robust business plan depends on careful thinking up-front around the strategic context of the company
Ultimately your business plan must answer these questions:
Where are we now?
Where do we want to be?
How do we get our business there?
A robust business plan depends on careful thinking up-front around the strategic context of the company
Ultimately your business plan must answer these questions:
Where are we now?
Where do we want to be?
How do we get our business there?
Monday, March 1, 2010
COMPANY DESCRIPTION
The company description will be the foundation upon which you will build your business plan
It is full of assumptions, ideas, and hypotheses that need to be tested through research
Testing the feasibility of your business concept will help you bring out your company description
Plan on revising and fine-tuning your company description as you build on your business plan
It is full of assumptions, ideas, and hypotheses that need to be tested through research
Testing the feasibility of your business concept will help you bring out your company description
Plan on revising and fine-tuning your company description as you build on your business plan
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