1. SWOT ANALYSIS
STRENGTHS:
A firm’s strengths are it’s resources and capabilities that can be used as a basis for developing a competitive advantage.
Examples of such resources are:
Strong brand awareness
Patents
Customer loyalty
Cost advantages
Exclusive access to resources
Favorable access to distribution channels
Tuesday, March 16, 2010
Monday, March 8, 2010
STRATEGIC PLANNING 1
PLANNING
A robust business plan depends on careful thinking up-front around the strategic context of the company
Ultimately your business plan must answer these questions:
Where are we now?
Where do we want to be?
How do we get our business there?
A robust business plan depends on careful thinking up-front around the strategic context of the company
Ultimately your business plan must answer these questions:
Where are we now?
Where do we want to be?
How do we get our business there?
Monday, March 1, 2010
COMPANY DESCRIPTION
The company description will be the foundation upon which you will build your business plan
It is full of assumptions, ideas, and hypotheses that need to be tested through research
Testing the feasibility of your business concept will help you bring out your company description
Plan on revising and fine-tuning your company description as you build on your business plan
It is full of assumptions, ideas, and hypotheses that need to be tested through research
Testing the feasibility of your business concept will help you bring out your company description
Plan on revising and fine-tuning your company description as you build on your business plan
Monday, February 22, 2010
BUSINESS PLAN OUTLINE 2
6. MANAGEMENT AND ORGANIZATION
Make investors feel confident that the management team knows the market, the product, and can implement
Background of the principals
Personal data (age, special abilities, interest in business idea, education-formal and informal)
Personal financial statements with documentation
Make investors feel confident that the management team knows the market, the product, and can implement
Background of the principals
Personal data (age, special abilities, interest in business idea, education-formal and informal)
Personal financial statements with documentation
Monday, February 15, 2010
BUSINESS PLAN OUTLINE
BUSINESS PLAN OUTLINE
Executive Summary: 2-6 page summary that precedes the completed Business Plan.
I. Company Description
II. Product or service
III. Industry Analysis
IV. Market Analysis
V. The Competition
VI. Management & Organization
VII. Marketing Strategy
VIII. Operations
IX. Financial Plan
X. Expansion/Exit Strategy
XI. Appendix: Supporting documents and contingency plan
Executive Summary: 2-6 page summary that precedes the completed Business Plan.
I. Company Description
II. Product or service
III. Industry Analysis
IV. Market Analysis
V. The Competition
VI. Management & Organization
VII. Marketing Strategy
VIII. Operations
IX. Financial Plan
X. Expansion/Exit Strategy
XI. Appendix: Supporting documents and contingency plan
Tuesday, February 9, 2010
ENTREPRENEURSHIP AND BUSINESS PLAN BASICS
WHAT IS ENTREPRENEURSHIP?
“The managerial function that combines land, labor, and capital in a cost effective way and uncovers new opportunities to earn a profit; includes the willingness to take the risks associated with a business venture.”
“The managerial function that combines land, labor, and capital in a cost effective way and uncovers new opportunities to earn a profit; includes the willingness to take the risks associated with a business venture.”
Wednesday, February 3, 2010
Want to start a business?
CHECKLIST FOR STARTING A SUCCESSFUL BUSINESS
During the planning and start-up stages of the business enterprise, you are likely to be faced with a wide assortment of problems and tasks. A checklist can be an incredibly useful tool for helping you to think through the many variables that you may forget in your rush to start a business.
During the planning and start-up stages of the business enterprise, you are likely to be faced with a wide assortment of problems and tasks. A checklist can be an incredibly useful tool for helping you to think through the many variables that you may forget in your rush to start a business.
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